Brands don't scale in straight lines. They go parabolic.
Parabolic Labs embeds an operator — and the AI‑native creative engine behind it — into consumer brands at the inflection point. Thirteen years deep in sleep, health, beauty, and pets: you've probably seen the work in your feed, even if you didn't know whose it was.
MOLECULE
SLEEPGRAM
AIRMOTO
MIAMIMD
AIRES TECH
MALE EXCEL
FLIP MY LIFE
HEALTHY DIRECTIONSThe work speaks first.
Real ads from brands we've operated inside — pulled from the ad library and sorted by how long they stayed live. In paid social, longevity is the tell: nobody keeps paying for an ad that doesn't convert.
Creative shown ran on Meta platforms for the brands named. Run-lengths tracked via the Foreplay ad library, July 2026.
The work, plainly told.
Over thirteen years, the brands we’ve worked inside have sold rather more than $850 million of product to people who were glad they bought it. Some of those brands were ours; most belonged to founders who trusted us with their budgets and their name. The full stories — what worked, what it cost, and what we’d do differently — are told plainly, one page over. Figures are operator-attributed — career aggregate, self-reported, July 2026.
The Parabolic System.
The same operating sequence, every engagement. AI agents handle volume; operator judgment decides what wins.
DIAGNOSE
Full-funnel teardown — ad accounts, creative system, funnel, unit economics, attribution. A 90-day scale map, not a slide deck.
INSTALL
The AI creative engine: research → scripting → storyboard → production QA → media → feedback loop. 10x asset velocity without 10x headcount.
SCALE
Relentless testing cadence across Meta, YouTube, Google, and TikTok. Budget follows evidence — winners scale, losers die fast.
COMPOUND
Retention, LTV, and team training so growth survives the handoff. The engine stays when the engagement ends.
Three ways in. All selective.
A lab runs a few experiments well — 3–4 concurrent engagements, never more.
The Parabolic Audit
A 2–3 week full-funnel teardown: accounts, creative, funnel, unit economics. You get the 90-day scale map whether we work together or not.
Embedded Growth Operator
Fractional CGO owning paid growth end to end — the AI creative engine installed, the testing cadence run, your in-house team hired and trained.
Parabolic Partnership
For brands with breakout potential: reduced retainer, shared upside. Operator as investor — two to three slots per year.
Portfolio Growth Partner
Growth diligence pre-close. Operator firepower post-close. One creative and testing engine amortized across the portfolio.
Ready to leave the linear part of the curve?
A 30-minute call. Bring your numbers — CAC, contribution margin, creative output. You'll leave with at least one thing worth testing next week.
Talk to us →